We understand restaurants because we own one. RestaurantHQ was born from real frustration with platforms that don't get what it's like to run a restaurant every day.
Jeff Dyson owns South Shore Social, a sports bar, restaurant, and entertainment center in Syracuse, Indiana. When he wanted to launch a loyalty program, every platform he found was either $200-500/month, locked behind annual contracts, or missing basic features restaurants actually need.
So he built his own. RestaurantHQ started as the internal loyalty system for South Shore Social. It was designed from the ground up by someone who understands what it's like to work a Friday night dinner rush, manage a team of servers, and try to figure out which customers stopped coming back and why.
Today, RestaurantHQ is the platform Jeff wished had existed — powerful enough to drive real retention, simple enough for any restaurant to use, and priced fairly at $97/month with everything included.
Most loyalty platforms are built by software engineers who have never worked a shift in a restaurant. They don't understand the chaos of a Friday night, the importance of knowing a regular's name, or why your staff needs tools that work in seconds, not minutes.
RestaurantHQ was built inside a real restaurant. Every feature exists because we needed it ourselves. The check-in flow is fast because our host stand is busy. The SMS campaigns are automated because we don't have time to send messages manually. The dashboard shows what matters because we know what owners actually look at.
No per-transaction charges. No setup fees. No annual contracts. No premium tiers that lock away features you actually need. Every single feature in RestaurantHQ is available from day one for one flat price.
Other platforms nickel-and-dime you with SMS credits, transaction fees, and "premium" add-ons. We believe if a feature is valuable enough to build, it should be included for everyone. Your only cost is $97/month, and you can cancel anytime.
Most loyalty platforms started as generic rewards tools for retail or e-commerce, then slapped a "restaurants" label on them. They don't have daily specials. They don't understand visit-based rewards. They can't handle family dining.
RestaurantHQ was purpose-built for restaurants from scratch. Punch cards track visits, not purchases. The microsite shows your daily specials and full menu. Family rewards let households earn together. Receipt scanning verifies real dining transactions. Every feature was designed for how restaurants actually operate.
You don't have time to manually text customers, track who hasn't been in for two weeks, or figure out which VIP members are about to break their streak. RestaurantHQ handles all of that automatically.
Eight automated SMS campaign types fire at exactly the right moment — after a punch, when a customer goes inactive, when a streak is at risk, when a reward is ready to redeem. You customize the messages once, and the system runs 24/7 while you focus on what matters: running your restaurant.
When you email us, you get a response from someone who has actually worked in a restaurant. Not a chatbot. Not a support rep reading from a script. Someone who understands the difference between a lunch rush and a dinner rush, and why that matters for your loyalty program.
We're a small team by design. That means you get personal, fast support from people who know the product inside and out — because we use it ourselves every day at South Shore Social.
Every decision we make is guided by these principles.
Every feature is designed for how restaurants actually operate
$97/mo flat — because restaurants run on tight margins
Everything included from day one, no hidden add-ons
Month-to-month, cancel anytime, no questions asked
Humans who understand restaurants, not chatbot scripts